vs. OTA commission
20–30%
of every sale leaves to the platform
→
Flat fee
one predictable BluePass fee per booking
Featured creators
Every trip starts with someone who's been there.
BluePass only partners with verified ocean creators — dive instructors, photographers, sailors, and conservation educators who took the trip before they ever recommended it. When they share a booking link, their audience already trusts it.
Join as a creator
Featured
@josiahwg
Josiah William Gordon
Indonesia / New Zealand
Fine-art travel photographer with a cinematic, destination-led eye.
View on Instagram →
@camvaughne
Cam Vaughne
Bali, Indonesia
Photo and film creator documenting remote Indonesia, sailing, and ocean conservation.
@lostleblanc
Christian LeBlanc
Global
Travel and filmmaking creator behind Lost LeBlanc, built around cinematic guides.
@storyofsage
Story of Sage
Indonesia
Ocean and travel storyteller with a soft, cinematic lens on slow island life.
Verified ocean creators only. Free to join — commission on bookings.
Apply to create →
VERIFIED REEF RESTORATION
Indonesia's ocean, protected by your booking.
Built into every booking
The reef gets funded.
No opt-in.
No asterisks.
A portion of every BluePass booking flows directly to verified reef restoration partners in Indonesia. Not a donate button. Not a checkbox you skip. A structural commitment to the ocean that makes every trip possible.
Every
single booking
Verified
reef partners
Zero
extra cost
We partner with on-the-ground organisations doing measurable coral restoration — not offset schemes.
For operators
Better leads.
Lower cost.
Warmer starts.
BluePass removes the three most expensive lines on every operator's P&L and replaces each one with a channel that already knows how to tell your story.
vs. paid traffic
Cold
anonymous visitors from an ad they half-scrolled
→
Warm
travellers already trusting the creator who sent them
vs. admin overhead
Manual
phone-tags, email chains, DM follow-ups
→
Kai handles enquiries, you close in WhatsApp Business
WhatsApp-first
Operate entirely in the app your guests already live in.
No new dashboards.
No new apps.
Just WhatsApp.
The network
One trusted voice.
A self-growing
referral mesh.
Every booking tightens the trust loop. Better creators attract better operators. Better operators bring warmer travellers. The mesh deepens with every trip — and the reef grows with it.
SELF-REINFORCING · TRUST-GATED · CONSERVATION-ANCHORED
01
Creator
Shares a trip their ocean audience already trusts.
02
Traveller
Books through a recommendation, not a listing.
03
Operator
Receives a warm, verified lead — no OTA middleman.
04
Reef
Gets funded automatically with every completed booking.
↺ The loop strengthens with every booking
You are one of the first
The ocean economy is being rewired.
Here's where it starts.
Join as an operator, a creator, or both — and help us build the trip economy the ocean deserves.
JOIN BELOW