01
5%
Back to the ocean
Every booking reserves 5% for reef restoration and ocean protection.
Now opening
Australia's coastline, one conversation away.
BluePass is bringing its WhatsApp-first booking model to Australian reef, charter, and marine tourism operators. Ask once, get a real operator on the other end, and keep 5% of every booking working for the ocean.
The model
The same three rules, in a new ocean.
What worked across Indonesia does not change at the border: a fixed contribution to the ocean, operators in control of their own pricing, and a booking that happens in a conversation.
02
You set
Your own rates
Operators price their own trips. Listing is free, and we only earn on the bookings we bring.
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Where it happens
Travellers ask, operators answer, and the booking is confirmed in the app everyone already has.
Where we are starting
Three coastlines first, then the rest of the country.
BluePass is onboarding operators region by region rather than listing everything at once, so the first traveller who asks already has someone real to answer.
Great Barrier Reef
Cairns and Port Douglas
Reef days, liveaboard dives, and outer-reef pontoons run by operators who work the same water every week.
The Whitsundays
Queensland
Bareboat and skippered charter through the islands, plus day sailing out of Airlie Beach and Hamilton Island.
Ningaloo Coast
Western Australia
Whale shark and manta season, fringing reef snorkels, and small-boat operators along the Exmouth coast.
What you can book
If it leaves from an Australian jetty, it belongs here.
One conversation, whatever kind of water day it is.
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Reef and dive
Day trips, certification courses, and liveaboards along the reef systems.
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Charter and sailing
Skippered and bareboat vessels, from half-day harbour runs to multi-night island charters.
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Marine tourism
Whale watching, island transfers, fishing charters, and coastal wildlife tours.
For Australian operators
Free to list. You set the rates. We only earn on the bookings we bring you.
Your business stays yours. BluePass sends travellers who are ready to book, you accept or decline in WhatsApp Business, and nothing is charged to a traveller until you have held the spot.
01
Tell Kai what you want
Message in WhatsApp the way you would text a friend. Dates, group size, and the kind of day you are after.
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A real operator replies
Kai matches you to operators who actually run that trip, and they confirm availability themselves.
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Pay once your spot is held
Payment only opens after an operator accepts and your place is held. No deposit into the void.
The reef is worth booking properly.
Tell Kai where you want to be on the water in Australia. A real operator answers, and 5% of what you pay stays with the ocean you came to see.
Start with Kai